BigXthaPlug—born Xavier Landum on May 12, 1998 in Dallas, Texas—has become one of Southern rap’s most compelling voices in 2025. From the blood‑and‑grit of his early years to chart‑topping singles and his own label, his story is as much about hustle and heart as it is about money. In this article, we shine a light on just how rich he is today, while letting the human behind the numbers come into view.
Quick Bio
| Full Name | Xavier Landum |
|---|---|
| Stage Name | BigXthaPlug |
| Date of Birth | May 12, 1998 |
| Age (2025) | 27 years old |
| Birthplace | Dallas, Texas |
| Nationality | American |
| Height | 6′2″ – 6′5″ (approx.) |
| Net Worth (2025) | $800,000 – $1.7 million |
| Children | Amar (son), Laylani (daughter) |
| Debut Album | Amar (2023) |
| Label | 600 Entertainment |
| Most Popular Song | “Mmhmm” |
| YouTube Subs | 1.28 million+ |
Early life and roots
Raised in a household immersed in music thanks to his parents’ varied tastes—from the Isley Brothers and UGK to Lil Wayne and Drake—Xavier’s upbringing took a rough turn early. He witnessed his mother act in defense of their home, and his father was a disciplinarian rooted in street survival. These early experiences shaped both his worldview and his voice as an artist.
School was fraught with conflict. He skipped classes, got into fights, and eventually moved to Commerce, Texas, with his father. A football prospect turned college athlete at Crown College in Minnesota, running into legal trouble ended that chapter. Expelled for drug possession, arrested not long after, he spent time behind bars—where he wrote his first raps on a medical form during solitary confinement. Once released, he used studio time paid for with money from street hustles to record what became his first mixtape, Bacc from the Dead. All that grit and heartbreak courses through his music today.
Physical presence that commands the room
At around 6 feet 2 inches (188 cm) tall—or in some profiles listed at 6′5″—BigXthaPlug’s stature matches the weight of his voice. It’s a commanding presence on stage and in his videos: deep-voiced, resonant, with a tone that brooks no half‑measures. The contrast between the physical tallness and emotional weight in his bars gives him an edge few Southern rappers wield so effectively.
Family life: love, responsibility, and authenticity
Beyond the music, family is at the core of BigXthaPlug’s narrative. He is a father to his son Amar, born around 2019, and as of 2025, Amar is six years old. He also has a daughter named Laylani. In April 2025, Landum filmed a moving video with the Autism Society of America, speaking openly about Amar’s autism and how it has shaped his perspective—underscoring that his ambition runs deeper than just fame.
Music milestones that built his fortune
His debut album, Amar (February 2023), named for his son, introduced him in earnest—with the single “Texas” going gold and his grit-cutting lyrics echoing across Texas. His follow-up EP The Biggest featured “Mmhmm,” which charted on the Billboard Hot 100, peaking at No. 63.
October 11, 2024 saw the release of his second studio album, Take Care—thematic focuses on growth, struggle, and success. The album debuted at No. 8 on the Billboard 200, marking his first top‑10 entry. It moved 48,000 album-equivalent units in its first week and tallied over 62 million on-demand streams.
Singles like “The Largest” and “Change Me” followed on the charts, and in April 2025, Landum performed a medley of “The Largest” and “Mmhmm” on Jimmy Kimmel Live!, complete with a $100 K diamond-encrusted ‘Texas’ chain. All of this feeds the music sales and streaming pipeline that forms the backbone of his earnings.
Net worth: what do the numbers show?
Across multiple credible outlets, BigXthaPlug’s net worth in 2025 is generally estimated between $500,000 and $1.7 million. An estimated middle figure from Youtubers.me puts it at around $1.09 million, based on his YouTube earnings (~1.28M subscribers) and $111K/month income. Another recent estimate puts it in a slightly tighter band—$800K to $1.1 million. HipHopDX lists $500K and height at 5′8″, but that height appears inconsistent with other sources.
Taken together, most reliable data point to a net worth between $500K and $1.1 million, with some high-end estimates at $1.7 million. All factors considered—streaming, touring, merch, label ownership—support that figure as sensible for an artist at his current level.
Income streams that matter
Music streaming & sales
Albums Amar and Take Care generated strong streaming numbers and chart positions. Singles like “Texas,” “Mmhmm,” “The Largest,” and “Change Me” are certified or charting: “Texas” went Gold; “Mmhmm” is 2× Platinum; “The Largest” also went Gold. These translate to steady royalties across Spotify, Apple Music, YouTube, and more.
Live shows and touring
Landum has performed at major festivals like SXSW and Rolling Loud, headlined his Don’t Mess With Texas Tour, and appeared on national television. These appearances bring in show fees and visibility that boost merch and streaming links.
Entrepreneurship & merchandise
In 2023, he launched his own label, 600 Entertainment, signing acts like Ro$ama and Yung Hood. That step positions him not just as an artist, but as a curator and entrepreneur, opening another revenue avenue.
Social media & YouTube
With over 1.28 million YouTube subscribers and tens of millions of views, he reportedly earns around $111K per month from YouTube alone. Additional income from Instagram sponsorships and TikTok was estimated (by algorithmic tools) at $12–17K per month on Instagram and $9–15K on TikTok. Combined, total monthly income was estimated at $916K–$1.1M, implying yearly earnings of $12.8–$15.6 million—though these numbers reflect income potential, not net worth.
Lifestyle glimpses: what the world sees
Landum’s stage presence and personal imagery carry swagger: diamond chains, cowboy hats, Texas swangers, and visual nods to his roots. His videos are a visual statement of success rooted in authenticity.
He’s open, too: in the Autism Society PSA, he talked about being Amar’s father. In another interview he expresses pride in his Texas roots and refers to the music his parents exposed him to—highlighting how both sides of his family shaped his sound.
Fun facts and unique touches
- His early prison writing sessions were not pens and paper—but a jail‑issued medical form.
- His debut album bears his son’s name—Amar—making the project both personal and symbolic.
- “Texas” blends gospel, trap, country, and blues, showcasing the mix in his musical palette.
- He has not shied from politics—he publicly endorsed Donald Trump in 2024, sparking online debate.
- He has released country‑rap crossovers, such as the 2025 single “Home” with Shaboozey, blending acoustic guitars and trap drums while grappling with themes of lost love.
How much is he worth—and what’s next?
So, how rich is BigXthaPlug in 2025? A conservative, well-supported estimate puts his net worth between $800,000 and $1.1 million—others see it anywhere from $500,000 to $1.7 million, depending on what you count and what’s unreported. YouTube and social media income alone show that he’s actively generating six-figure revenue streams monthly—pointing to real momentum, not just a spark.
But more than the dollars, what stands out is his intention: a father narrating his own rise, a label owner investing in others, a songwriter mixing Southern tradition and contemporary hustle. His next projects—whether more albums, more collaborations (he’s already teamed up with Offset, Erica Banks, Maxo Kream, and others), or business ventures through 600 Entertainment—will likely expand both his influence and his income.
In summary
BigXthaPlug is not just chasing wealth; he’s building it with a purpose: legacy, connection, and authenticity. His story—from a tough childhood in Dallas to performing on Jimmy Kimmel Live!, from writing raps behind bars to owning a label—forms a narrative as striking as his bars. Financially, he stands somewhere between half‑a‑million and nearly two million dollars in net worth, with real earnings that suggest that number may climb soon.
What he’s earned is less surprising than what he’s building: a real legacy rooted in love, struggle, and unapologetic Texas grit.
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FAQs
Who is BigXthaPlug in real life?
BigXthaPlug’s real name is Xavier Landum. He’s a rapper from Dallas, Texas, known for blending Southern rap with real-life storytelling.
How old is BigXthaPlug in 2025?
He was born on May 12, 1998, which makes him 27 years old as of 2025.
What is BigXthaPlug’s estimated net worth?
His estimated net worth in 2025 ranges from $800,000 to $1.7 million, depending on sources.
Is BigXthaPlug a father?
Yes, he has two children—a son named Amar and a daughter named Laylani. He often references his children in his work and public appearances.
How tall is BigXthaPlug?
Reports vary slightly, but he is estimated to be around 6′2″ to 6′5″ tall, giving him a notable stage presence.
