Have you set up a physical store in Milton Keynes? Does your online business serve customers in various areas? In both these scenarios, you need to run local SEO to attract customers from a particular geographical area.
Many consumers want to buy products or services from local businesses. They often search with phrases like ‘mechanics in Milton Keynes’ or ‘plumbers near me’.
That’s why your website should be visible to potential customers in target regions. Let us provide a comprehensive guide on local SEO that boosts your website’s visibility in local searches.
Local SEO tips for your business in Milton Keynes
A solid strategy for local SEO will make your website detectable to search engines during local searches.
Optimize your GBP listing
The most important step is to create and optimize your Google Business Profile. GBP is the best platform that allows you to show your business to customers looking for local products/services.
While creating your GBP profile, the most significant details needed are-
- Your business name
- Website URL
- Contact details like phone number and address
- Hours of operation
Ensure you have chosen the right category for your business listing to appear for relevant searches. Also, upload high-quality photos of your storefront and products. You should regularly share GBP posts to provide information about upcoming events and special offers. Moreover, the best SEO agency Milton Keynes recommends responding to both positive and negative reviews.
Ask your customers for reviews
Most businesses find it challenging to collect reviews for their services and products. However, reviews or testimonials are the trust factor for every business.
Positive feedback from several customers will naturally increase your website’s visibility. Your potential customers will feel confident when making a deal with you. You can send your GBP profile link to your customers via email. Some startups offer small incentives (such as discounts) for leaving a review.
Craft locally relevant content
The content on your webpages should be relevant to the local community. For instance, you may write blogs related to local events or collaborate with local businesses.
The blog content should also include local keywords to optimize your site for relevant searches. If you have partnered with local businesses, they will post your content on their websites. These approaches will surely increase the number of local customers.
Leverage local schema markup
The best SEO experts in Milton Keynes recommend using local schema markup to help Google understand your business details. Your business’s contact number and address should be in your schema code. Make sure you have chosen the right type of schema for your business. Some schemes allow you to display your business ratings in the SERP. Rich Results Test is Google’s free tool that helps you check schema before publishing it.
Optimize your website for smartphone users
Most internet users use mobiles to search for businesses online. Thus, your small business website should perform well on smartphones. It is also essential to create a responsive website that works consistently across different platforms.
Your local SEO professionals will also check your website’s loading speed using Google PageSpeed Insights. Besides, the website menu should be simple to make it compatible with small screens.
Ensure your website clearly shows your business address and phone number. The CTA button must be accessible to mobile users.
Try to gain local backlinks
Backlinking is one of the most important strategies for an SEO campaign. Your business website should get links from different local businesses and news sites for better SEO. You may also contact nearby businesses and determine if you can participate in their events.
Boost your social media visibility
Social platforms allow you to make your local brand visibility stronger. You have to share event details and updates with local potential customers.
Create a community where local consumers will find your posts and share their expectations of your business. Ask them to tag their location in posts to make the content searchable to others.
Track local SEO performance
Your dedicated local SEO agency will track the effectiveness of the campaign. Google Search Console and Analytics are the best tools to check the source of your traffic. Based on the analytical results, you may adjust your SEO strategy.
Conclusion
Your local SEO tactics will make your website discoverable to customers in the target areas. Local people will also trust your business when they buy services or products.
However, the SEO campaign needs consistent efforts to achieve the desired results. Thus, contact the most efficient digital marketing professionals to run the campaign.
