Category: Digital Marketing

Getting traffic to your ecommerce site is one thing. Getting those visitors to buy something? That’s where most online shops struggle. You might be ranking well, pulling in decent numbers, but if people aren’t converting, you’re basically running an expensive hobby rather than a business. SEO and conversion optimisation aren’t separate issues. They’re two sides …

The world of internet runs on just one currency – attention. Just like our capitalistic world runs to money. We judge people by the amount of money they have, their assets and how much they can bring to the table. Similarly, in the world of internet, attention works like money. Brands, influencers, people, account, channels …