The world of internet runs on just one currency – attention.
Just like our capitalistic world runs to money. We judge people by the amount of money they have, their assets and how much they can bring to the table.
Similarly, in the world of internet, attention works like money. Brands, influencers, people, account, channels everything is now about attention.
So, how do we measure attention?
The answer is simple – it comes down to numbers.
Regardless of how genuine you are or how valuable your content is, if it does not bring large number of views, translates into money or have huge following, it is all in vain.
This brings us to the biggest question – is there a hard and fast rule that can help us survive in this internet economy?
The answer is simple – yes. Digital marketing offers strategic solution to not just survive but also thrive in this economy.
If you are a business owner, works in a digital marketing company or you are influencer struggling with the basics, keep reading. This write up will help you understand the role of digital marketing in this internet economy and ways to benefit from it.
Why Digital Marketing is important for everyone?
Before we dig deeper into the world of internet, make sure you understand that internet treats everyone like businesses. So, even if you do not own a brand, your online presence can still be monetized. This is where the personal accounts, content creator accounts and influencer accounts come in.
This trend has become stronger after residential internet has become accessible and affordable for all thanks to brands like Xfinity. Apart from affordable internet plans and dependable service, the brand also promotes inclusivity by offering Xfinity Servicio al Cliente for its Spanish-speaking customers
So, regardless of the kind of presence you are trying to create online for your brand and yourself, the main idea will resolve around attention. For businesses attention, bring awareness towards their product. This eventually helps customers to consider the brand during their next purchase, make a decision about buying products manufactured by the brand and eventually converts into sales.
For business, the goal is to maximize sales and bring revenue, so this means business have reached their goal.
However, for the influencers, celebrities and content creators, the digital marketing world is slightly different. Brands measure the world of an influencer or content creator in terms of followers, likes, subscribers and attention they are getting. Higher number means the influencer will get more attention and so brands will offer more money for collaboration.
How is all this related to digital marketing?
Well, all these strategies right from making an account all the way to generating views and then translating these views into money comes under digital marketing.
You might be thinking digital marketing is simple. However, there are so many core features and pillars involved.
Let us look at the core pillars of digital marketing.
Core Pillars of Digital Marketing
To understand digital marketing in depth, it is very important to look at its core pillars.
Content Marketing
Content sits at the core of digital marketing. It helps in attracting people, convey information and ensures that readers or user gets value. Brands sell their product, describe their business and earn mainly through content marketing.
Previously, content marketing was included in organic marketing style. However, there are paid content marketing tools and platforms where anyone can post their content.
SEO
Search engine optimization helps any brand, business or individual to rank better on the search engine. While there are more than one search engine available, however, the focus is mainly on google.
Any business that has better ranking and shows up at the top of the google search page will eventually end up gathering more traffic. Better traffic will convert into attention, which will facilitate with the sales. Companies spend a lot of money on optimizing their website, so they can earn more traffic and have maximum sales.
Social Media Marketing
Within digital marketing, although there are multiple other pillars as well however, in the last few years social media has gained the most attention. Now, small brands no longer work on their website, instead their focus is to develop a strong online presence on social media.
The best thing is that social media platforms are ideal for organic as well as paid style marketing. So, regardless of the budget, companies can benefit from social media marketing.
Email Marketing
Business emails are one of the most used tool for marketing. With the help of email marketing, most brands create email campaigns, explaining their products, services or launching a seasonal sale. Just like other digital marketing pillars, the goal of email marketing is to maximize attention and then convert this attention into sales.
Paid Advertisement
While most of the above-mentioned marketing pillars offer paid style marketing however, the term was mainly used for google. Paid marketing or ad-based marketing allows the businesses to invest money to display their ads online.
Eventually when the ad visibility increases, customers land on the online sites of these businesses to generate sales.
Organic Vs. Paid Marketing – What’s The Ultimate Winner in Digital Marketing
Within digital marketing, there are two types of marketing strategies – organic and paid.
The organic marketing mainly ensures that brand presence is unpaid. So, the process is slower but it brings fruitful results that can stand the test of time. On the contrary, the paid marketing is much more vigorous so it brings better and faster results. However, once you stop investing money, the brand will lose its online presence.
Simply put, digital marketing sits at the core of online internet experience. From the content that we search online to the products we sell and buy, everything relies on digital marketing.